Targeting your market

Stop shouting into the void and start talking to your audience.

End of the £25 Profile Picture

Shhh! Don’t tell anyone but I haven’t raised my rates in about 5 years. I restructured how I charged just to make it easier for clients, but I never actually put them up. Shocking I know! Drum roll please…you have one week to get in touch to get 2017/18 rates. Most of the general photography…

Communicating what to whom?

What do you want to say? Who do you want to say it to? Are the two most important questions you should ask yourself when thinking about the pictures you are taking for your business. Let us stick to social media for this post for brevity’s sake. What do you want to say? Images are…

What do you get when you hire a professional photographer?

Today is a different type of information day. I’m sending you to look at something that explains how photographers work. A great video from the talented Magnus Bogucki, a Swiss wedding photographer, who lays out in less than 3 minutes what exactly you are getting when you hire him. Obviously, other types of photography have…

Problem solving: How does a photographer serve up a solution?

As a commercial photographer each job presents it own challenges. I have always viewed myself more of a service provider that an artist. I look at what a client needs to get across to their target market and create images that serve that need. Here are 3 examples of the theory in practise. Case study: Edgen Murray…