Today is a different type of information day. I’m sending you to look at something that explains how photographers work. A great video from the talented Magnus Bogucki, a Swiss wedding photographer, who lays out in less than 3 minutes what exactly you are getting when you hire him. Obviously, other types of photography have different requirements…album design isn’t really called for in profile pictures (I’ll make you one if you want ;)). I would like to challenge is the impression that I often get that we, being photographers, are only working for you when we are actually taking the pictures. There is a lot more to it. I’m sure this will ring true with a lot of other people, especially in the creative industries.
What do you think? Was it what you expected? Was there anything that you found surprising?
I like to think of myself as a creative type, but being creative is something I have been struggling with for the first time in my life. This is mainly due to running my own business…or more accurately due to one of the major challenges of being a one man band, having to do everything myself. I am my own book keeper, PA, marketing department, designer, researcher…you name it the job is mine. This has created an environment where my brain feels rammed full of lots of things I struggle to understand half the time. The result of which has lead to a lack of headspace, and often time, to be creative. This has to change!
A lot of creatives I know face similar challenges and have a variety of ways of dealing with them, but systems are mine. The better my systems the more headspace I get back. This doesn’t come easily to me as being mildly dyslexic and growing up in a haphazard environment ‘a place for everything and everything in it’s place’ is a fairly foreign concept. However, I know when I’ve got it right because I stop thinking about it and gain a sense of calm. I get mocked for being OCD by my family, but I’m not really it’s just the more things I have to fit in the more organised I have to be. If I have to spent 15mins looking for something it drives me up the wall.
Good business systems have the same calming effect on me. I have a checklist with a time frame for each client so that I don’t have to think about when and where things have to be done. This gives me the opportunity to be creative and in the long run delivers a better product, more efficiently to the client, leading to a better client experience.
Unfortunately, I don’t yet have any systems in place for blogging and social media promotion…but not for long…the 30 day blogging challenge is going to fix that!
I’d love to here how important other people feel systems are to their business, especially if they are in the creative industries and how you create more time and headspace in your weeks. Leave a comment below and we can all pool our ideas to save time, stay sane and be more creative.
Thanks Claire x