Could a retainer save you money?

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New Year revisiting a new idea. Last year I introduced the idea of a retainer to my business photography client options. It was new to me and I wasn’t entirely sure how it would workout for either me or the client. The only ‘retainer’ type structures I could find online were either similar to a shoot deposit or were guaranteeing availability, whether work was carried out or not. The latter usually being fairly expensive for the client.

I wanted to do something that both saved clients money and made it easier for them to include photography in their annual budget and I hoped gain a slightly higher overall spend and a more steady income throughout the year. I was pretty sure it would be very cost effective for the client and that the regular payments would be good for my cashflow, but I was a bit fuzzy on the details.

My usual approach would be not to take an idea forward until I had every detail perfected with the consequence being never taking any action. This time I decided to suck it and see!

A big thank you goes out to West Lothian Chamber of Commerce for being the first to take me up on the offer…the guinea pig so to speak. We sat down and came up with a budget, event list and a few other details to build flexibility and reliability in to the agreement. Now with 3/4 of the year through I’ve done a quick audit. 10 events have been covered from the launch of the Developing Young Workforce programme, annual awards to the monthly breakfasts. When the normal fee is compared to and the amount paid through the retainer the Chamber has so far saved 60% and been able to build a great stock of images of all their events for PR and future promotions.

I’d love to hear about any successes and failures you have had with similar or new pricing structures. Or for that fact any time you’ve introduced new concepts to your clients that they might not be familiar with. How did you go about it? What did you find that did or didn’t work?

And if you’d like to talk through how a retainer might work for your business give me a call and we can grab a coffee and a chat.

Contact me on 0776 309 2221 or email claire@clairewatson.co.uk

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Edinburgh castle silhouette with fireworks

Photography for fun training

This weekend, Sunday 14th September, in conjunction with Re-Union Canal Boats I will be hosting a photography workshop with a difference, on the lovely Lochrin Bell.

What do you want to take better pictures of?

Animals, the wild or the friendly?

People, big ones and little ones?

Places?

Events?

Join us on the Union Canal of a fun and informative morning improving your photography skills and knowledge.

You will learn some top tips on composition, whether you are using a camera phone, tablet or SLR. You will also be able to ask questions about your photography challenges, practice your specific interests and get tips and feedback on your pictures.

I am bringing all my experience and lots of enthusiasm to the canal for this 2 hour course, which will begin by looking at how to compose better pictures in general and specific tips for different kinds of photography. Then there will be time for questions before lots of practice opportunities both on and off the boat, feedback, more tips, more practice and tea, coffee and cake.

Join us by booking your tickets here.