Communicating what to whom?

What do you want to say? Who do you want to say it to?

Are the two most important questions you should ask yourself when thinking about the pictures you are taking for your business. Let us stick to social media for this post for brevity’s sake.

What do you want to say? Images are all about communicating your message so what is that message? Who are you as an individual, small business, company? What are the things and values that are important to you? What makes you stand out from your competitors? What do you want to achieve? These questions are our starting point in improving our communication with our target market.

Who do you want to talk to? Is the second part of that successful communication. Are the people you want to talk to present on the social media platform you are using? What do they want to see? What questions do they want answered about you? What is going to make them engage of disengage with you?

You should look at using pictures as a way to improve how you communicate with your current and prospective clients. Effective communication is never just one directional (no I don’t mean the boy band). If you’ve not sure how you can start doing this have a look at your competitors. Who’s doing it well? Ask your market what they like. Or come along to my next training, get some tips and try out some different options.

I’m fairly new to Instagram myself, so I’m out looking for guidance and ideas. This is one of the blogs I thought was useful. ‘21 Mistakes You Can’t Afford to Make in Instagram Marketing‘ by Rachel Daley.

To conclude, pictures can be used to both attract and put clients off. So make sure it is intentional not as a by-product of not thinking thinks through properly. This picture might alienate large sections of the market but speak directly to a specific group. I’ll let you guess the market.

Have a great weekend.

Claire x

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