How do you take better pictures to represent yourself online? So you have all the right Social Media accounts…Instagram, Twitter, Facebook, etc. and a strategy on how you want to use them. You know stock photography sites you can use, but the problem is your USP is all about your people, your place, your product, so how do you get that across to your target market?
How do you improve your social media photography content? Not by using expensive equipment, but tablets, smartphones and your existing equipment to generate higher quality more engaging images for your websites and social media channels.
I’ve put together a training course to help SMEs and start-ups improve their photography. However, if all you’re looking for is a few quick tips here are a some things that can make a huge difference with very little effort.
Look: Look for light and interesting angles. Is the light coming from as strange direction? What colour is it? Are there reflective surfaces where you can see yourself? Picking an unusual angle of an everyday subject makes it more interesting.
Ask: Ask people to move closer together in group shots. It makes them awkward to get into each others personal space, but leads to better pictures. Ask if people mind having their pictures taken. It keeps people happier to be considered and can raise awareness of your company if you encourage them to check out the pictures on your social media channels.
Move: Move closer to your subject. Too much dead space is not (usually) that interesting. Move to change the perspective. Get lower or higher so your image is not what people would expect to see.
Use: Use the apps on the phone or tablet to make the best of your images quickly before you upload them. Use something to stabilise the camera like resting your arm or the camera itself on a table to keep the picture sharper, especially in low light situations.
Think: Think about the composition. Peoples eyes move from left to right across a picture, so put something there for them to look at. Think about a plan before the event. What is going to appeal to your target market? The venue, people, food, entertainment? Have a plan and you will save time on the day and be more likely to get the pictures you need.
Here are a few examples of different looks you can achieve from a camera phone and if you want to have a coffee and a chat to find out more give me a call 0776 309 2221 or email claire@clairewatson.co.uk
