5 Top Tips for Effortless Social Media Images

How do you take better pictures to represent yourself online? So you have all the right Social Media accounts…Instagram, Twitter, Facebook, etc. and a strategy on how you want to use them. You know stock photography sites you can use, but the problem is your USP is all about your people, your place, your product, so how do you get that across to your target market?

How do you improve your social media photography content? Not by using expensive equipment, but tablets, smartphones and your existing equipment to generate higher quality more engaging images for your websites and social media channels.

I’ve put together a training course to help SMEs and start-ups improve their photography. However, if all you’re looking for is a few quick tips here are a some things that can make a huge difference with very little effort.

Look: Look for light and interesting angles. Is the light coming from as strange direction? What colour is it? Are there reflective surfaces where you can see yourself? Picking an unusual angle of an everyday subject makes it more interesting.

Ask: Ask people to move closer together in group shots. It makes them awkward to get into each others personal space, but leads to better pictures. Ask if people mind having their pictures taken. It keeps people happier to be considered and can raise awareness of your company if you encourage them to check out the pictures on your social media channels.

Move: Move closer to your subject. Too much dead space is not (usually) that interesting. Move to change the perspective. Get lower or higher so your image is not what people would expect to see.

Use: Use the apps on the phone or tablet to make the best of your images quickly before you upload them. Use something to stabilise the camera like resting your arm or the camera itself on a table to keep the picture sharper, especially in low light situations.

Think: Think about the composition. Peoples eyes move from left to right across a picture, so put something there for them to look at. Think about a plan before the event. What is going to appeal to your target market? The venue, people, food, entertainment? Have a plan and you will save time on the day and be more likely to get the pictures you need.

Here are a few examples of different looks you can achieve from a camera phone and if you want to have a coffee and a chat to find out more give me a call 0776 309 2221 or email claire@clairewatson.co.uk

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Edinburgh castle silhouette with fireworks

Photography for fun training

This weekend, Sunday 14th September, in conjunction with Re-Union Canal Boats I will be hosting a photography workshop with a difference, on the lovely Lochrin Bell.

What do you want to take better pictures of?

Animals, the wild or the friendly?

People, big ones and little ones?

Places?

Events?

Join us on the Union Canal of a fun and informative morning improving your photography skills and knowledge.

You will learn some top tips on composition, whether you are using a camera phone, tablet or SLR. You will also be able to ask questions about your photography challenges, practice your specific interests and get tips and feedback on your pictures.

I am bringing all my experience and lots of enthusiasm to the canal for this 2 hour course, which will begin by looking at how to compose better pictures in general and specific tips for different kinds of photography. Then there will be time for questions before lots of practice opportunities both on and off the boat, feedback, more tips, more practice and tea, coffee and cake.

Join us by booking your tickets here.

Smart phone photography training dinosaur

Photography for Business – 5 Top Tips

Recently more and more people have been asking me how to improve their photography for business. Not using expensive equipment, but tablets, smartphones and their other existing equipment to generate higher quality more engaging images for their websites and social media channels.

As I can never say no to an interesting idea, I’ve put together a training course to help SMEs and start-ups improve their photography. Click here to see more of what is covered on the course.

However, if all you’re looking for is a few quick tips here are a some things that can make a huge difference with very little effort.

Look: Look for light and interesting angles. Is the light coming from as strange direction? What colour is it? Are there reflective surfaces where you can see yourself? Picking an unusual angle of an everyday subject makes it more interesting.

Ask: Ask people to move closer together in group shots. It makes them awkward to get into each others personal space, but leads to better pictures. Ask if people mind having their pictures taken. It keeps people happier to be considered and can raise awareness of your company if you encourage them to check out the pictures on your social media channels.

Move: Move closer to your subject. Too much dead space is not (usually) that interesting. Move to change the perspective. Get lower or higher so your image is not what people would expect to see.

Use: Use the apps on the phone or tablet to make the best of your images quickly before you upload them. Use something to stabilise the camera like resting your arm or the camera itself on a table to keep the picture sharper, especially in low light situations.

Think: Think about the composition. Peoples eyes move from left to right across a picture, so put something there for them to look at. Think about a plan before the event. What is going to appeal to your target market? The venue, people, food, entertainment? Have a plan and you will save time on the day and be more likely to get the pictures you need.

Here are a few examples of different looks you can achieve from a camera phone and if you want to learn more come along to the training courses on the 15th and 31st of July in Edinburgh.

For other enquiries contact me claire@clairewatson.co.uk