5 Top Tips for Effortless Social Media Images

How do you take better pictures to represent yourself online? So you have all the right Social Media accounts…Instagram, Twitter, Facebook, etc. and a strategy on how you want to use them. You know stock photography sites you can use, but the problem is your USP is all about your people, your place, your product, so how do you get that across to your target market?

How do you improve your social media photography content? Not by using expensive equipment, but tablets, smartphones and your existing equipment to generate higher quality more engaging images for your websites and social media channels.

I’ve put together a training course to help SMEs and start-ups improve their photography. However, if all you’re looking for is a few quick tips here are a some things that can make a huge difference with very little effort.

Look: Look for light and interesting angles. Is the light coming from as strange direction? What colour is it? Are there reflective surfaces where you can see yourself? Picking an unusual angle of an everyday subject makes it more interesting.

Ask: Ask people to move closer together in group shots. It makes them awkward to get into each others personal space, but leads to better pictures. Ask if people mind having their pictures taken. It keeps people happier to be considered and can raise awareness of your company if you encourage them to check out the pictures on your social media channels.

Move: Move closer to your subject. Too much dead space is not (usually) that interesting. Move to change the perspective. Get lower or higher so your image is not what people would expect to see.

Use: Use the apps on the phone or tablet to make the best of your images quickly before you upload them. Use something to stabilise the camera like resting your arm or the camera itself on a table to keep the picture sharper, especially in low light situations.

Think: Think about the composition. Peoples eyes move from left to right across a picture, so put something there for them to look at. Think about a plan before the event. What is going to appeal to your target market? The venue, people, food, entertainment? Have a plan and you will save time on the day and be more likely to get the pictures you need.

Here are a few examples of different looks you can achieve from a camera phone and if you want to have a coffee and a chat to find out more give me a call 0776 309 2221 or email claire@clairewatson.co.uk


The myth of only being online

My business requires touching…before you get the wrong idea I mean it can’t exist only online. I have to have face to face contact with products, suppliers and, most importantly, clients both for my health but also for the health of my business. I think this is true for many businesses, but like many I’m guilty of often get bogged down online. I don’t forget that websites and social media are tools to make real world connections, but sometime I spend an unproductive amount of time obsessing over them. The 30 day challenge is my way of forcing action rather than obsessing.

Choosing products is a prime example of something that I can’t do online. It requires touching. There is no way of deciding online if I love a product. Does the cover feel right to the touch? What is the standard of the finish? What kind of paper captures the feel of the session? Do I feel happy asking my clients to pay the price for the product? I had a great day yesterday having a look (and feel) of some new ideas from Kaleidoscope-Framing, my favourite being the signature option, which takes photography back to works of art. I also loved the quality of finish on the Jorgensen Albums from SWPM. They are going to be great additions to my existing products from Loxley Colour.

Suppliers are another area where real people make all the difference. Don’t get me wrong online printing is great for convenience and I love Moo for both ease and quality, but for bigger investments and for branding I want to talk to a real person, which sometimes slows me down but in the end I’m always happier with the outcome. Personal touches are always very welcome. Glasgow Print are a prime example of a beautiful product. However, what really impressed me was the hand written note in the sample pack they sent through. The more I interact with businesses like these the more I know what kind of business I want to be and what type of client experience I want to build.

Glasgow Press sample packClients and connections also get touched…usually shaking hands, but for professional profile pictures it’s usually a bit more…what can I say I hate rucked fabric. I try and meet all prospective clients for a coffee or a chat before I take on their project. This is because it’s not just about the price being right, expectations have to be set managed. All of my most successful projects have been part of a team effort. In my experience most people communicate their ideas, so much better in person than over email, phone etc. Though some claim the opposite I find it rarely to be true, if you know how to ask the right questions communication is always better face to face. The same is true for business connections. How can you recommend someone you have never met of worked with? You’re basically handing over your credibility to someone you’ve never met, so while LinkedIn is great to keep in touch and make connections it’s never going to supersede coffee for me.

In conclusion, being online is a great tool but for me it’s never going to replace human contact because in the end people by from people.