What do you get when you hire a professional photographer?

Today is a different type of information day. I’m sending you to look at something that explains how photographers work. A great video from the talented Magnus Bogucki, a Swiss wedding photographer, who lays out in less than 3 minutes what exactly you are getting when you hire him. Obviously, other types of photography have different requirements…album design isn’t really called for in profile pictures (I’ll make you one if you want ;)). I would like to challenge is the impression that I often get that we, being photographers, are only working for you when we are actually taking the pictures. There is a lot more to it. I’m sure this will ring true with a lot of other people, especially in the creative industries.

What do you think? Was it what you expected? Was there anything that you found surprising?

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