Simple imagery fundamentals when branding your business

Simple imagery fundamentals. What are the important things to think about when choosing images for your website, Facebook, Instagram etc?

Day 15 Colour wheel

First think about colour. You might have a warm colour pallet (colours yellow through to crimson) or a cool pallet (purple through to green). There is lots of information on choosing your colour scheme and using the psychology of colour to maximise your brand in your industry. This is one of many of you to look at if your are really interested “How to use the psychology of colour”.

How does this relate to your images? Is your brand bold bright or more muted? Your images should match or compliment your brand on your website and things like your banners at the top of Facebook or Twitter. They should continue to convey your brand to your prospective clients. If you use Instagram then think about choosing one filter as it does a similar thing, but there are a lot of other things to talk about on Instagram, so I’ll tackle it in a separate blog.

Second thing to think about is shape. Do you have large images that tex scrolls across, wide banners, square tiles, long drop down banner type images? The dimensions of your images are important as the rule of thirds (see previous post) is also a good guide, but as the dimensions change you have to visualise how that effects our composition. Here are the dimensions for Facebook to give you an idea of what I’m talking about, but this is equally true for blogs etc.

Day 15 dimensions

Okay I lied it’s not that simple…that’s why photographers ask you for money. It’s not just having a camera and taking nice pictures. However if your keen to have a go and are short of money thinking about colour and shape is a good place to start when branding your business.

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Simple photography, the lazy person’s guide

Let’s keep it simple for the weekend. You don’t have any time, you don’t think you’re creative, you’re not really interested in photography, but you need to take pictures for your business.

Here are 3 things, using 1 rule, you can do to to take better pictures without the need for time, creativity or enthusiasm (though try and have some fun with it!).

Here are 3 things and the rule of thirds.

  1. Don’t put a horizon in the middle of the picture. Put it on the upper or lower third.
  2. Off centre portraits, putting the person’s eye on the top left corner to create a stronger connection to the image as when looking at an image people spend the majority of the time in that corner (45%).
  3. Leave empty space in the image. Don’t feel the need to put you subject bang in the middle of the frame as big as possible (it’s boring). Put key details in the transects of the lines and don’t be frightened to leave some space. It leads to a more interesting picture.

So when taking pictures your first thought to make your photography better and more engaging should be the rule of thirds. Simple!